Lisette van Gemert-Pijnen studied psycho-linguistics and obtained her PhD in improving compliance with safe care protocols in Healthcare. She is professor at the University of Twente in Persuasive Health Technology and has an appointment at the University Medical Center Groningen, and University of Waterloo (Canada). Van Gemert-Pijnen founded and coordinates the first Center for eHealth Research and Disease Management. Her research & tuition focusses on persuasive designs to increase trust, engagement and adherence to technologies. In addition, she is chief editor of the International Journal on Advances in Life Sciences and belongs to the editorial board of Medical Informatics and Decision making. Van Gemert-Pijnen organized the first international conference on eHealth in the Netherlands, and annually conferences “Supporting Health by Technology”.